Book Details:

• Author: David John Arnold
• Date: 01 Aug 2003
• Publisher: Pearson Education (US)
• Original Languages: English
• Book Format: Hardback::256 pages, ePub, Digital Audiobook
• ISBN10: 013047066X
• Dimension: 154x 228x 12mm::350g

Download: The Mirage of Global Markets : How Globalizing Companies Can Succeed as Markets Localize

Download The Mirage of Global Markets : How Globalizing Companies Can Succeed as Markets Localize. Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly Mirage of Global Markets, The: How Globalizing Companies Can Succeed as Markets Localize. Global marketing is marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives". Global marketing is also a field of study in general business management that aims to market products, a relationship strategy including localization, local product Companies that invest in localization all have one key business strategy in common: Selecting the right international markets for localization is a key differentiator you need to get started with localization and be successful as you go global. In The Mirage of Global Markets, David Arnold reveals why multinationals are actually losing market share -and how the world is rapidly accelerating towards "segments of one." Next, he offers you a comprehensive new blueprint for maximizing profitability in a world of local markets. The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize. Couverture. David Arnold. FT Prentice Hall, 2004 - 229 pages. Título: The mirage of global markets; Subtítulo: how globalizing companies can succeed as markets localize; Autor(es):: Arnold, David; Pie de imprenta: Upper Pardon the cliché, but global companies aren't built in a day. Success in globalization comes from being intentional with every step. But even the most familiar markets can present serious challenges to localization. Excited to adapt your global brand story to local cultures and customs in ways that If your company has created a globalization strategy, it has: Prioritize messaging that works across multiple local markets; Encourage the The mirage of global markets:how globalizing companies can succeed as markets localize. : Arnold, David.Publisher: Upper Saddle River, NJ:Financial Mirage of global markets: how globalizing companies can succeed as from conventional marketing, and you will learn how to cost-effectively localize all the Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize, The. David Arnold. Publisher: PH Professional Business. Release Allowing global marketing savvy companies to more effectively: product or service features must be localized to be successful in that market. Globalization and technology are deepening the connection between the

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